Case Study 4

Title of search

Group Product Manager


Fortune 500 Consumer Packaged Goods Company

Assignment Profile

Fortune 500 CPG leader is looking for a Group Product Manager to lead product marketing and management for a $150M category. They are currently #2 in North America and looking to capture additional market share.

Search Strategy

  • Put together list of household-name CPG companies known for product innovation/brand name recognition.
  • Identify candidates with MBAs from Top 25 programs who have at least 6-10 years progressive product management and marketing experience. Specifically, focus on those with significant P&L responsibility.
  • Qualify candidates for experience in areas including market research, understanding consumer segments, and developing global product roadmaps.
  • Target those with a background in product position and pricing.
  • Screen candidates for the ability to manage lean marketing teams of 3-5 associates.


  • Built diverse target list of 80 product and brand management leaders at industry-leading CPG companies with operations in the target region.
  • Evaluated each candidate according to customized criteria.
  • Identified and ranked 8 candidates from large companies who met all requirements and demonstrated superior management capabilities.
  • Candidate from list was offered the position and accepted.