Targeted Talent Pools:
Built a comprehensive talent map of product marketers at top-tier enterprise software firms across North America, Europe, and APAC. Focused on SaaS and cloud-native companies known for strong product marketing cultures and scalable GTM playbooks.

Candidate Profile Focus:
Targeted mid-level product marketers with proven experience in launching and managing B2B SaaS solutions across industries including finance, manufacturing, healthcare, and public sector. Emphasis placed on candidates who worked closely with product, sales, and demand gen teams to drive customer adoption and pipeline growth.

Key Competency Areas:

• Messaging and positioning of complex enterprise software and platform solutions
• Customer segmentation, persona development, and buyer journey mapping
• Product launch strategy, GTM execution, and competitive intelligence
• Cross-functional collaboration with product, sales, and enablement teams
• Development of sales collateral, product demos, and marketing content

Experience Requirements:
5–10+ years of B2B SaaS marketing experience with at least 3 years in a product marketing role. Candidates needed to demonstrate strong written and verbal communication skills, analytical acumen, and the ability to translate technical features into compelling business value.

Organizational Fit:
The roles reported into various divisional marketing leaders. Candidates were screened for adaptability, collaborative mindset, and the ability to thrive in matrixed, high-growth environments. The client prioritized those who had successfully onboarded quickly and contributed to cross-functional initiatives in large, global organizations.

• Assembled a robust target list of 350+ qualified product marketers from more than 75 enterprise software companies and high-growth SaaS firms.
• Conducted deep outreach and screening of over 120 candidates to evaluate core competencies in messaging, GTM strategy, product-market fit, and stakeholder collaboration.
• Delivered a rolling slate of shortlists over a 6-month period, resulting in 25+ hires across North America, EMEA, and Asia Pacific. Roles spanned core platform marketing, vertical solutions, developer marketing, and customer lifecycle marketing.
• Successfully hired candidates from major players such as Salesforce, Workday, ServiceNow, Adobe, and SAP—as well as from emerging disruptors in AI, cybersecurity, and infrastructure software.
• The initiative resulted in a 30% reduction in time-to-fill and provided the client with a repeatable talent pipeline for future product marketing growth. Several hires were promoted into global and senior leadership roles within 12–18 months.